Valentine's Day Money Facts

Valentine's Day Facts

Valentine’s Day is celebrated every February 14th as people across the globe honor their spouses, partners, sweethearts and more in a celebration of love!

The first Valentine's Day was in the year 496! Valentine's Day is thought to have originated from a Roman festival called Lupercalia in the middle of February - officially the start of their springtime.

According to the National Retail Federation, only about 55% of Americans celebrate Valentine’s Day, but those who do will shell out an average of $146.84, up a few bucks from last year’s average of $142.31.

What do you think the total is that Americans spend on Valetine's Day?

In total, Valentine’s Day spending is expected to hit $19.7 billion this year. Wow!

So, what do most Americans buy? Flowers and candy of course—Americans spend $1.7 billion just on candy or sweets —but also $4.5 billion on romantic dinners out, even fast food, and tickets to movies, shows, or other entertainment attractions. People love experiences as gifts more now too, travel, etc., rather than just jewelry or physical gifts.

Valentine' Day Facts

  • Every year, more than 36 million heart shaped boxes of chocolates are sold across the country.

  • February 14th is the second largest card giving day of the year, just after Christmas.

  • Of the 124.6 million households in the U.S. it’s predicted that 43 million of them will purchase flowers.

  • Sorry men, it looks like you’ll be spending twice as much as women this year on gifts. The average man spends $130 on Valentine's Day while women spend about $70.

  • Hallmark was one of the first to mass produce a Valentine’s Day card, all the way back in 1913.

  • It’s expected that 1 billion cards will be exchanged around the world.

  • It’s estimated that the U.S. alone is going to spend $3.3 billion on flowers for loved ones this year.

  • 64% of men do not make plans in advance for Valentine’s Day!


More Valentine's Day Facts

Box of Chocolates

The Valentine’s Day tradition of giving a box of candy was started in the 19th century by Richard Cadbury, a scion of a British chocolate manufacturing family. With a new technique recently established at the company to create more varieties of chocolate, Cadbury pounced on the opportunity to sell the chocolates as part of the beloved holiday. 

‘Wearing Your Heart on Your Sleeve’

The term “wearing your heart on your sleeve” may have origins in picking a valentine. Smithsonian reports that during the Middle Ages, men would draw the names of women who they would be coupled with for the upcoming year while attending a Roman festival honoring Juno. After choosing, the men wore the names on their sleeves to show their bond during the festivities. 

How ‘X’ Came to Mean ‘Kiss’

The idea of using a kiss to sign off on valentines also has a long history, according to the Washington Post. The use of “X” came to represent Christianity, or the cross, in the Middle Ages. During the same time, the symbol was used to sign off on documents. After marking with an X, the writer would often kiss the mark as a sign of their oath. As the gesture grew among kings and commoners to certify books, letters and paperwork, these records were described as having been “sealed with a kiss.”

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Over 90% of respondents are buying Valentine’s Day gifts for their significant others, spouses, girlfriends, boyfriends, husbands, wives, etc., but it’s not just romantic partners who feel the love on this holiday.

Americans spend an average of about $28 each on cards, gifts, and other expressions of sentiment for family members: children and parents, as well as about $7 each on teachers and classmates.

About 80% of people who are dating, engaged, or married celebrate Valentine’s Day, although married couples have less of an appetite for hearts and flowers. Those in relationships actually spend more, while those who are just dating spend about $49 on Valentine’s Day gifts.

Whether you are giving or receiving a gift, celebrating with your significant other, friends or family, or just enjoying the day by yourself, we hope you have a Happy Valentine's Day!


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